Alibaba plans to establish an advisory board of brands and trade associations to help protect intellectual property in 2017. This is in addition to other steps the e-commerce giant has taken, noticeably its Good Faith Program, which has much in common to a DMCA Takedown Notice. Alibaba kicked-off the Program in 2015 and gave it a boost earlier this year with the introduction of an IP Joint-Force System. By August of 2016 Alibaba had removed more than 380 million counterfeit product listings and closed 180,000 offending stores while working with over one thousand brands.